Elegance is in the Italian blood, and most Italians would unhesitatingly sacrifice comfort to achieve it.
Italy is a nation that cherishes outward appearances.
Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes besides. So it is no wonder that some of the world's best sartorial artists are from Italy.
Italian men and women have had some of the best fashion visionaries watching over what they wear: be it clothes, perfume, shoes, jewelry or hair-do, for almost all of the last century.
Fashion is almost a national passion, and to see the latest trends one need only glance around the various piazzas, restaurants and streets. Interestingly, these are trends worn to show off the best of the wearer, and imperceptibly conceal any flaws: individual Italians for the most part follow trends that suit them. Besides, few fashion conscious Italians would go for something trendy that is not also durable, classic and genuine.
A svelte Italian woman striding down the cobbled streets in the latest ultra-high wedges without missing a step, hair flying in the breeze, epitomizes an attitude almost all Italians have: of dressing with care and confidence, but seeming artless. And this attitude can only be achieved through a tradition of seduction and refinement handed down through generations. Italians love to show off, but mostly in an individualistic, understated way: while their clothes fit, they still allow room for sensual movement.
For Italians, it is not about clothes at all. Italian fashion is actually all about an attitude: an attitude of custom-made, fluid, sophistication
As Milan is THE CITY of fashion there are many designers:
Giorgio Armani, who takes up a whole block and is stocked with Emporio Armani, Armani Jeans, Armani Casa, ,perfumes, cosmetics and flowers.
Dolce & Gabbana, whose emporiums are a must for true fashion lovers, Prada, which started as a leatherwear shop and it, is run by Miuccia Prada who owns the mark Miu Miu too.
Versace, with its extravagant and luxuriant designs, rules the empire of fashion.
Valentino, whose sexy suits and evening gowns have dressed high society and Hollywood ever since. Of course there are many others famous designers and many other shops where you can go without spending all your money. See shopping for further information.
But Milan is not just fashion! Other popular and successful businesses are: Beatty whose name represents in the world cars history the top of creation joined to genius; Pirelli, the rubber company founded in 1872 thanks to which many iron steel and manufacturing plants were born; Telecom Italia, which is the biggest telephone company in Italy. Concerning the press "Il Corriere della sera" is the most important daily in Milan and "la Gazzetta dello sport" is the official paper about sport, while "il Sole 24 ore" replaced the "Financial Times" in Italy. However Milan is also the city of television thanks to Mediaset Company which runs the commercial TV stations.
Milan is also most important Italian and European transportation hub.
The new Fair
It is the biggest industrial city of Italy, situated in the area of the ex refinery of Rho Pero.
Because of its width more than one exhibition can be done at the same time.
The New Fair has got many different industrial sectors such as: manufacturing of textiles and garments, car manufactory, chemistry, mechanical tools and heavy machinery as well as famous “Salone del Mobile".
Apartments Stay is particularly happy to be able to offer SPECIAL DISCOUNTED RATES FOR SALONE DEL MOBILE every year.
Another important industry is tourism. Moreover Milan is the centre of the large book and music publishing industry, and it is the principal stock exchange of Italy. If you want to visit the New Fair you dispose of many car parks, shops and hotels, and all the area is surrounded by a park of 9 hectares. The New Fair is easily reached by:
Car: motorways A7 Genova or A1 Bologna way out Fair Milano.
Train: Stazione Centrale, Stazione Garibaldi and after by subway to Rho Fiera Milano
Plane: Airports Malpensa, Linate or Orio al Serio
Periods of Spanish, French and Austrian domination
The French king Louis XII first laid claim to the duchy in 1492. At that time, Milan was defended by Swiss mercenaries. After the victory of Louis’s successor Francis I over the Swiss at the Battle of Marignano, the duchy was promised to the French king Francis I. When the Habsburg Charles V defeated Francis I at the Battle of Pavia in 1525, northern Italy, including Milan, passed to the House of Habsburg. In 1556, Charles V abdicated in favor of his son Philip II and his brother Ferdinand I. Charles’s Italian possessions, including Milan, passed to Philip II and the Spanish line of Habsburgs, while Ferdinand’s Austrian line of Habsburgs ruled the Holy Roman Empire.
However, in 1700 the Spanish line of Habsburgs was extinguished with the death of Charles II. After his death, the War of the Spanish Succession began in 1701 with the occupation of all Spanish possessions by French troops backing the claim of the French Philippe of Anjou to the Spanish throne. In 1706, the French were defeated in Ramillies and Turin and were forced to yield northern Italy to the Austrian Habsburgs. In 1713, the Treaty of Utrecht formally confirmed Austrian sovereignty over most of Spain’s Italian possessions including Lombardy and its capital, Milan.
Napoleon conquered Lombardy in 1796, and Milan was declared capital of the Cisalpine Republic. Later, he declared Milan capital of the Reign of Italy and was crowned in the Duomo. Once Napoleon’s occupation ended, the Congress of Vienna returned Lombardy, and Milan, along with the Veneto, to Austrian control in 1815. During this period, Milan became a centre of lyric opera. Here Mozart wrote three operas, and in a few years La Scala became the reference theatre in the world, with its premieres of Bellini, Donizetti, Rossini and Verdi. Verdi himself is now tumulated in a precious Institute, the "Casa di Riposo per Musicisti", the Verdi's present to Milan. In the 19th century other important theatres were La Cannobiana and the Teatro Carcano.
On March 18, 1848, the Milanese rebelled against Austrian rule, during the so-called "Five Days" (It. Cinque Giornate), and Field Marshall Radetzky was forced to withdraw from the city temporarily. However, after defeating Italian forces at Custoza on July 24, Radetzky was able to reassert Austrian control over Milan and northern Italy. However, Italian nationalists, championed by the Kingdom of Sardinia, called for the removal of Austria in the interest of Italian unification. Sardinia and France formed an alliance and defeated Austria at the Battle of Solferino in 1859. Following this battle, Milan and the rest of Lombardy were incorporated into the Kingdom of Sardinia, which soon gained control of most of Italy and in 1861 was rechristened as the Kingdom of Italy.
The political unification of Italy cemented Milan’s commercial dominance over northern Italy. It also led to a flurry of railway construction that made Milan the rail hub of northern Italy. Rapid industrialization put Milan at the centre of Italy’s leading industrial region, in the 90s of XIX Century Milan was shocked by the riot related to a high inflation rate. Meanwhile, as Milanese banks dominated Italy’s financial sphere, the city became the country’s leading financial centre. Milan’s economic growth brought a rapid expansion in the city’s area and population during the late 19th and early 20th centuries.
In 1919, Benito Mussolini organized the Blackshirts, who formed the core of Italy’s Fascist movement, in Milan. In 1922, Mussolini started his March on Rome from Milan.
During World War II, Milan suffered severe damage from British and American bombing, Even though Italy quit the war in 1943, the Germans occupied most of northern Italy until 1945. Some of the worst Allied bombing of Milan was in 1944. Much of the bombing focused around Milan's main train station.
In 1943, anti-German resistance in occupied Italy increased and there were explosions in Milan.
As the war came to an end, the American 1st Armored Division advanced on Milan as part of the Po Valley Campaign. But even before they arrived, members of the Italian resistance movement rose up in open revolt in Milan and liberated the city. Nearby, Mussolini and several members of his Italian Social Republic (Repubblica Sociale Italiana, or RSI) were captured by the resistance at Dongo and executed. On 29 April 1945, the bodies of the Fascists were taken to Milan and hung unceremoniously upside-down at Piazzale Loreto a public square.
After the war the city was the site of a refugee camp for Jews fleeing from Austria. During the 1950s and 1960s, thousands of Italians, particularly from Southern Italy, moved to Milan to seek jobs within the city’s rapidly expanding economy and the population peaked at 1,723,000 in 1971. From the 1980s Milan become to host many immigrants from other countries of third world. However, much of Milan's population was lost during the 1970s and 1980s to the belt of new suburbs and small cities surrounding Milan. Nonetheless, Milan’s population seems to have stabilized, and there has been a slight increase in the population of the city since 2001.
Municipality of Milan
Milan Urban Transportation
Airports of Milan
Fair of Milan